Excellence, through innovation and origin
Swarovski’s unique X-Cut technology is based on scientific principles developed by the Gemological Institute of America for grading diamonds. Advanced optical measurement and high-precision manufacturing deliver premium cuts characterized by the interplay of multilayered surfaces and angles, with XILION and XIRIUS as the most prominent examples. This ‘science of geometry’ raises crystals’ brightness, fire, and scintillation to an unmatched level of brilliance.
Swarovski’s revolutionary Hotfix technology offers a flexible and durable way to apply crystals. The glue’s broad activation window, beginning at already low temperatures, makes it possible for customers to align the application time and temperature in a way that is appropriate to their specific requirements. Hotfix’s suitability for all textiles commonly used in the industry means that it is ideal for a vast array of clothing, interiors, and accessories. Its adhesive strength and washability make it the preferred choice of international brands and designers.
Using its vast research and technological capability, Swarovski has set a new standard in the lifespan of crystals with its new advanced Platinum* Pro foiling technique. Platinum* Pro is not only resistant to environmental damage from chlorine, salt water, and perfume – it can also withstand processes such as soldering and electroplating, giving it unprecedented durability.
Crystals – Made in Austria
Austria has become synonymous with quality. With a highly skilled workforce, supported by fair working conditions in accord with the high environmental standards, it has built a reputation for technical expertise, precision engineering, and reliability. Originally, it was the country’s natural abundance of water that prompted Daniel Swarovski, in 1895, to establish his company in Wattens, high in the Austrian Alps. It was here that sustainable hydroelectric power could be used to drive his machinery – and his vision. Swarovski continues to invest in the future, leading this culture of innovation, sustainability, and respect for individual wellbeing that underpins Austria’s success.