Ever since ballroom dancing brought Ina and Lubo together as children, they have become both great friends and a strong creative duo. While Ina and her partner Troels have waltzed to top places in all major championships around the world, Lubo puts his Parsons degree in Design and Management, as well as work experience in leading fashion houses, to good use. The result is the exquisite dancewear brand Sensu, a step towards sophistication and elegance in ballroom gowns.

Sensu - The Signature Piece

The Signature Piece

The inspiration behind this piece lies in natural phenomena from majestic Iceland, where fire and ice collide with the landscape to create some of the most spectacular scenery on earth.

Sensu - The Designer

The Designer

Ina Jeliazkova is a WDC World Amateur Latin American Champion and has reigned undefeated in all major competitions for the last three years. She also is a 2015 Blackpool Professional Latin American finalist. She partnered with Lubo Danailov, a Design and Management graduate of Parsons School of Design in New York, one of the most prestigious creative schools in the world. He has worked in leading fashion houses including Hermès, Bottega Veneta, and Prada.


We work with Swarovski, because…

Swarovski epitomizes glamour, elegance, and quality, a cornerstone of our brand. When we work with Swarovski we know we can deliver cutting-edge and sophisticated ballroom gowns and expand upon the current offerings available to the ballroom dancing community. With the highest quality crystal and pearl elements by Swarovski, Sensu can create and forge an exquisite new segment on the dance floor.

Swarovski epitomizes glamour, elegance, and quality.