Giovanna Battaglia Showers Bergdorf Goodman With Crystals


With a CV as long as her stellar fashion career, Italian-born stylist and fashion editor Giovanni Battaglia Engelbert is famous for her work with luxury brands, her “Gio’s Journal” column for W magazine, and her contributions to a raft of international editions of Vogue magazine. This fall, her humorous new book with her characteristically lighthearted approach to style—Gio_Graphy: Fun in the Wild World of Fashion—is to be published by Rizzoli.

Giovanna Battaglia Mannequins

It should come as no surprise that this prompted Bergdorf Goodman, the luxury department store on Fifth Avenue, New York, to devote a pop-up shop and an entire window to the event—designed, of course, by the author. Reflecting her playful irreverence, the showcase window sparkles with 100,000 crystals from Swarovski in a mischievous take on women at work. Mannequins are posed as though taking a tea break on a construction site where “workwomen” drink their tea out of porcelain and accessorize their safety helmets with dazzling gold-hued handbags, heels, jewels and gowns. 

Inside Bergdorf Goodman there’s also a Giovanna Battaglia Engelbert pop-up shop selling her favorite Italian brands such as Gucci, Marni and Rene Caovilla, alongside younger up-and-coming labels. Also available is her limited six-piece collection of t-shirts bearing such slogans as “More is More” and “Fashion Emergency” (the latter has been picked up by Mattel, who are planning to give Barbie a “Fashion Emergency” t-shirt). Its star piece is a special-edition style that declares: “My favorite color is,” and comes embellished with a rainbow of Swarovski crystals. 

Part of Giovanni Battaglia Engelbert’s great talent is her ability to poke gentle fun at fashion, while at the same time promoting its glamour from a position of knowledge and respect for the industry. Fashion should be fun, she says. Through her eyes, it certainly is.

Gio_Graphy: Fun in the Wild World of Fashion will be released globally in October, while the window and pop-up shop at Bergdorf Goodman can be visited from now through September 25, 2017.