A real style explosion
Our innovations inspired by fire
The time of austerity and rejection of emotions - in fashion and in general - is definitely over. Today we witness permanent “showing off”, both in public life and on social media. Highlighting our individuality has reached boiling point and is spilling over into the design world.
People are more and more interested in designs that attract instant attention by addressing basic emotions. A design will only be accepted if it can spark the “fire within”. The fire-inspired Swarovski innovations for Spring/Summer 2017 bring the passion, sensuality and originality back into glamour.
In addition to this crystal showpiece, Swarovski reflects the power of fire in two new and very different colors. Yellow Opal, on the one hand, is a new, fresh, and shiny element in our color selection. It brings boldness and brightness to every design. The color Graphite, on the other hand, represents the dark, mysterious side of passion and power. Together with a perfect crystal cut, you instantly think of an impressive piece of coal formed by the fire. This great combination creates strong ethnic designs with just the right touch of glamour.
All these innovations form the essence of our leading principle: The Balance of Nature. Together with the other elements - earth, air and water – you have a consistent base for all your fashion ideas.