Glamour Trend: Party Spirit

The message for Fall/Winter 2017/18 is clear: Be whoever you want to be.

This translates into a look that is distinctly rock-’n’-roll, worn with a just-thrown-together attitude at any time, night or day. Swarovski has captured this Party Spirit in the bold, flamboyant range of luxury crystals in the Glamour Trend collection.

Swarovski Crystals from the Party Spirit (Glamour) Collection.


With a nod to the theatrical style and stage presence of music legends from the past. In this direction, nothing is out of bounds. 

Rebellious, gender-fluid design statements are boldly expressed in luxury materials combined with leather, chains, beads and crystals. 

A strong color palette with metallic riffs of silver and gold, with detailed crystal patterning inspired by the 70s and 80s, foretells a new glam-rock direction.

The effect on jewelry is pronounced: refinement merges with rebelliousness in a trend where delicate crystal shapes are subverted. This individualism is captured in Swarovski’s Kite Fancy Stone and glam-rock Female and Male Symbol Fancy Stones, while the metallic luster of the new Crystal Rainbow Dark effect offers an edginess that’s perfectly in step with this gender-neutral glamour. 

Androgynous pieces are jumbled together in a melting pot of patterns and textures, eras and genders. Shapes are sculptural and exaggerated; zip-inspired jewelry and unconventional, embellished chains add an edgy twist; and gunmetal and hardware enhance the rebellious feel. 

Statement crystal chokers reference 70s glam-rock, while signet rings embedded with crystal take on new proportions. This is contemporary, irreverent, edgy glamour with an unapologetic more-is-more attitude. Understatement is not an option. 

Glamour Trend Color Palette: 

Glamour Trend Color Palette