Going, going, gone…
The case for water conservation
To say that water is profoundly crucial to Swarovski would be a massive understatement. Water runs through the business. Literally. The company’s deep respect for the environment stems from Daniel Swarovski’s recognition—even as long ago as 1895—that water is the most precious natural resource on Earth. This was key to his decision to base his business in Wattens, high in the Tyrolean Alps, with its abundant supplies of water. Just as he knew that water was essential to the manufacture of crystal and clean electricity to power his machinery, so he also recognized that it is fundamentally essential to life itself. Today, the bond between Swarovski and water has deepened further, with 68% of the water used in manufacturing and production recycled.
It has never been more necessary to spread the message: Meteorologists are alarmed that the world’s climate has reached a turning point, and is now delivering record-breaking global temperatures. Major droughts have hit Africa and India this year, but the Western world had a wake-up call this year, too, when the residents of California experienced, with frightening intensity, the deadly effect of chronic drought: wildfires.
A radical change in how we use and conserve this precious resource is desperately needed. To this end, Swarovski is promoting awareness and understanding of the ecological, economic, social and cultural issues around water in the form of the Swarovski Waterschool. With the aim of teaching communities in an engaging way how to use water sustainably to ensure clean drinking water and sanitation, Swarovski Waterschool was first introduced into Austria’s Hohe Tauern National Park in 1999, and then expanded to India, China, Uganda, the United States and Brazil.
Swarovski aims to be recognized as a leading company for managing water resources and for bringing global awareness around the topic of water through our educational program.
After all, if we don’t learn the lessons today, we’ll inherit a desert tomorrow…