Thinking Green at the Oscars
“Sustainable fashion” made a much-noted appearance on the red carpet at this year’s 89th Academy Awards ceremony. The socially and environmentally responsible initiative dates back to 2009, when Suzy Amis Cameron had the inspired idea of setting up an ethical fashion campaign to raise awareness of the planet’s fragile natural resources. She came up with the “Red Carpet Green Dress” design competition, and launched it to mark the premiere of Avatar, the acclaimed film with a powerful environmental message directed by her husband, James Cameron. The contest challenges designers—from students to up-and-coming talents to established names—to create eco-conscious, red carpet-worthy dresses using environmentally and socially responsible fabrics. The winners gain the chance to work with an established fashion brand to create a bespoke piece to be worn on the Oscars red carpet.
But ethical fashion doesn’t end with the gowns—accessories are enormously important, too. This year, for the first time, Swarovski marked the tenth anniversary of its partnership with the Academy Awards by accessorizing two red carpet looks with jewels from the Atelier Swarovski Fine Jewelry collection. As a member of the Responsible Jewellery Council, it was a logical step to team up with Red Carpet Green Dress. Atelier Swarovski Fine Jewelry is designed using Swarovski Created Diamonds and crystals that are created using responsibly practices.
Priyanka Bose, who stars in this year’s Oscar-nominated Lion, dazzled on the red carpet in stunning pieces from the Atelier Swarovski Fine Jewelry collection. Taking the sustainability angle further environmentalist designer Vivienne Westwood used upcycled Swarovski crystals on archival fabric from a previous collection, and embellished the dress with a metallic floral motif.
Currently starring in Fox’s horror parody series Scream Queens, Emma Roberts wore her Atelier Swarovski jewelry with a vintage look from the Armani Privé archive. The couture gown came from the brand’s January 2005 collection: embroidered with cream crystals and waves of tiny white beads, it featured a two-tiered skirt and a plunging bodice set off with jet and black crystal teardrops.
“The red carpet at the Oscars is an iconic moment in the fashion and cultural calendar,” commented Nadja Swarovski, “and as a company with a deep commitment to sustainability, we are very pleased to collaborate with Suzy and her team to help bring conscious luxury further into the spotlight.”