4. Use the word Swarovski correctly
Properly use the Swarovski® trademark solely as a text reference in body copy.
If you don’t have any of the written logo agreements mentioned above you may still use the Swarovski trademark to refer to Swarovski® Branded Crystals, in your marketing materials, including advertising, packaging, and promotional materials. However, except as otherwise permitted by these Guidelines, the use must be confined to text reference in body copy and must always be adapted to the surrounding text style using the same font and size without any added emphasis (for example, no bold, italics, underlining, color, or all caps).