5. Solely use Swarovski brand as an adjective

Properly use the Swarovski® trademark as an adjective.

A trademark functions as an adjective and must be used as such. Accordingly, do not use it as a noun, and do not make it plural or possessive.

Always use the Swarovski trademark as an adjective followed by the appropriate generic noun for the product or product category.


Correct Use:

  • Our handbags are encrusted with glittering crystals from Swarovski®/Swarovski® crystals.
  • Swarovski® beads allow you to design your own personal jewelry creations.
  • Swarovski® chatons and flatbacks can be used in a number of applications.
  • The sparkle of crystals from Swarovski®/Swarovski® crystals is unparalleled.


Incorrect Use:

  • Our handbags are encrusted with glittering Swarovskis.
  • Sewing on a Swarovski is easy.
  • A Swarovski’s sparkle is unparalleled.

A possibility of correct wording and word order is “CUSTOMER BRAND” “product type” embellished with crystals from Swarovski®

  • E.g.: CUSTOMER BRAND bracelet embellished with crystals from Swarovski®
  • E.g.: A dazzling CUSTOMER BRAND silver bracelet embellished with aquamarine crystals from Swarovski®


Examples for wording alternatives:

  • …embellished with crystals from Swarovski® / embellished with Swarovski® crystals
  • …dazzling with crystals from Swarovski® / dazzling with Swarovski® crystals
  • …adorned with crystals from Swarovski® / adorned with Swarovski® crystals
  • …decorated with crystals from Swarovski® / decorated with Swarovski® crystals
  • …enriched with crystals from Swarovski® / enriched with Swarovski® crystals
  • …created with crystals from Swarovski® / created with Swarovski® crystals

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