7. Correct reference to the company

Use the Swarovski company name as a noun, without trademark symbols.

When referencing a Swarovski company or the group of Swarovski companies collectively, it is acceptable and appropriate to use Swarovski as a noun, since it functions as a noun in this case. In addition, no ® is required when using Swarovski as a company name.


Trademark Use:

  • Our handbags are encrusted with glittering Swarovski® crystals.
  • Diana’s Eyewear features crystals from Swarovski®.
  • Swarovski® beads allow you to design your own personal jewelry creations.


Company Name Use:

  • Swarovski is the world’s leading producer of premium crystals.
  • Swarovski offers a range of services to its business partners.
  • Swarovski’s passion for innovation and excellence is unmatched.

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