3. No logo usage

Make no use of any Swarovski® Logo unless you have signed a written logo agreement, or unless otherwise provided in these Guidelines. Except as provided otherwise in these Guidelines, use of any Swarovski Logo requires that you sign a written logo agreement from Swarovski. Moreover, some logos are available for use and others are not. Use of a Swarovski Logo without a signed logo agreement from Swarovski would be confusing to customers and consumers and could potentially subject you to liability for trademark infringement, false advertising, and unfair competition. If you are interested in using a Swarovski® Logo, please contact Swarovski Professional Marketing at the following email address: sp.branding@swarovski.com.


The Swarovski Ingredient Brand Logo

The use of the “crystals from Swarovski®” Ingredient Brand Logo (pictured below) is reserved to those who have signed a written logo agreement with Swarovski. Make no use of this Logo without a signed logo agreement from Swarovski.

The Swarovski Reseller Logos

The use of the Swarovski Reseller Logos (pictured below) is reserved to those who have signed a written logo agreement with Swarovski. Make no use of these logos without a signed logo agreement from Swarovski.

The Swarovski Logotype

The Swarovski logotype (pictured below) may be used only by resellers of genuine unaltered Swarovski® Branded Crystals only in certain limited contexts. Use may not be made by resellers if the Swarovski® Branded Crystals are altered or modified in any way, or are used as ingredients in the purchaser’s own finished goods.

Use of the Swarovski logotype pictured here may be made by resellers of genuine unaltered Swarovski® Branded Crystals under the conditions set forth in the Additional Guidelines for Reseller Customers.

The Swarovski Swan Logos

Make no use of the current or historic Swarovski Swan Logos (pictured below), or any variation thereof, without a written agreement from Swarovski. The Swarovski Swan Logos are reserved exclusively for use in connection with finished and semi-finished goods produced and marketed by Swarovski, including Swarovski jewelry, accessories, eyewear, lighting, figurines, and home décor products.

The Swarovski Swan Logos must never be used in connection with Swarovski® Branded loose crystals, or end products made with such products, as any such use would be confusing to customers and consumers and would be misleading as to the source of the goods in question, potentially subjecting you to liability for trademark infringement, false advertising, and unfair competition.

Only Swarovski and its authorized independent retailers may use the Swarovski Swan Logo.
 

Other Swarovski Trademarks and Logos

Finally, make no use of any other Swarovski trademarks or logos, including those trademarks previously used for our premium Swarovski crystals product line. The following trademarks (pictured below) are examples of trademarks, which have been retired or are used in connection with other Swarovski product lines, and must not be used in connection with Swarovski® Branded Crystals, as any such use would be confusing to customers and consumers.


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