Retailers

The best-known names in retail are in partnership with Swarovski because they want to give their customers a sparkling shopping experience.

Department stores such as Saks 5th Avenue, New York; Le Bon Marché, Paris; La Rinascente, Milano; and Omote Sando Hills, Tokyo collaborate with Swarovski to offer the customer a stunning array of special-occasion items from different segments. These ‘shops-within-a-shop’ boast impressive showroom décor and radiate a sense of luxury, conferring glamour on both the store and its clientèle. Extensive product knowledge, including details of items embellished with Swarovski crystals, is standard.

Do you want to learn more about the benefits when working with Swarovski? Or are you interested in a retail collaboration with Swarovski?

Get inspired by some successful retail collaborations with Swarovski:

LUISAVIAROMA, Florence 2016

  • Creative theme: TECH DREAMERS inspired by Swarovski
  • Collaboration period: 7 weeks
  • More than 100,000 Swarovski crystals used for in-store installations
  • 30 designers creating more than 35 limited-edition products i.e. Chiarra Ferragni, Guiseppe Zanotti, MCM, Au Jour Le Jour, Mary Katrantzou, etc.
  • “Crystal Couture” exhibition showing haute couture and one-of-a- kind pieces by 12 renowned temporary designer (Alexandre Vauthier, Vivienne Westwood, Balmain, Emilio Pucci, Zuhair Murad, Alberta Ferretti…)
  • Launch event with 150 guests at the Tepidarium del Roster, Florence
  • Newsletter send to over 700,000 LUISAVIAROMA subscribers with a direct link to the limited-edition products
  • 20,163 Facebook views of the event video

 

Galeries Lafayette, Beijing 2014

  • Creative theme: "Sparkling Christmas"
  • Collaboration period: 6 weeks
  • 46 designers developed inspirational pieces using Swarovski crystals
  • More than 100 commercial limited-edition products (e.g. Izzue, Helen Lee, Agatha, Elena Ghisellini, Pretty Ballerinas)
  • 3 pop-up stores retailing the products within the main areas
  • 38 corner shops and shops-within-shops showcasing and retailing the limited-edition pieces
  • 8 shop windows featuring a crystal visual-merchandising concept and products
  • 500 guests at the launch event
  • 1.9 million people reached using different media channels
  • 36,071,211 impressions gained via posts about celebrities and bloggers

 

Pacific Place Mall and Galeries Lafayette, Jakarta 2013

  • Creative theme: “Crystal Christmas inspired by Swarovski”
  • Collaboration period: 8 weeks
  • Creative concept at the mall’s atrium embellished with over 40,000 Swarovski crystals
  • 6 shop windows featuring archive pieces from Swarovski
  • 12 catwalk areas at Galeries Lafayette displaying commercial exhibition pieces 
  • 25 participating designers, including Vanessa Bruno, M by Misha, Philippe Ferandis, Simone Pérèle, May & June, and Studio Tang
  • 91 commercial, limited-edition products created across fashion, accessories, shoes and jewelry segments 
  • 2 dedicated areas in Galeries Lafayette for end-consumers to customize their shoes and jeans
  • Launch party and entertainment, including a fashion show, the unveiling of the creative concept, and a party attended by a Who’s Who of Indonesia. (~ 500 guests)
  • 25,496 views on YouTube per 10.12.2013

 

Harvey Nichols, Riyahd 2012

  • Creative theme: "Dazzle with Crystal"
  • Collaboration period: 4 weeks
  • Cross segment collaboration featuring women & men apparel, shoes and cosmetics
  • 36 designers and labels participants in the collaboration, including Givenchy, Lancôme, René Caovilla, Rupert Sanderson, Repetto, Omar Azure, Hazar Fashion Design, and Moushi
  • ~ 60 limited-edition products developed with Swarovski crystals
  • Crystallized visual merchandising in-store décor with hot spots displaying the limited-edition collection
  • 3 shop windows dedicated to the theme
  • Launch event with over 500 guests under the patronage of HRH Reema Bint Bandar Al-Saud
  • 30,323 views on YouTube of the product video 

 

Harrods, London 2011

  • Creative theme: “Crystal Christmas inspired by Swarovski”
  • Collaboration period: 6 weeks
  • Over 40 designers from different segments created limited-edition products, such as Azzaro, Escada, Roger Vivier, Missoni, La Perla, Schumacher, Ladurée, Fendi Casa, Prouna and Technogym 
  • A couture dress by Ralph & Russo embellished with 152,000 Swarovski crystals
  • 27 beauty brands participated in the collaboration, including Givenchy, Lancôme, Shiseido, Sisley and la prairie 
  • 35 shop windows at Brompton Road, Knightsbridge, used over a million crystals to demonstrate tradition, creativity and innovation in an enchanting and magical way
  • Launch event with Champagne reception, followed by a dinner with VIPs and the press at One Hyde Park: The Residences at Mandarin Oriental
  • 2.7m footfall during the “Crystal Christmas” event
  • Direct mailing to 5,000 Harrods rewards members
  • Online channels raised awareness of the campaign to over 15 million people


If you are interested in a retail collaboration with Swarovski, please fill in the contact form and we will contact you shortly.