Join the Swarovski Ingredient Branding Program and see the difference

Use Swarovski’s global brand status to your advantage

Famous for its beautiful loose crystals, Swarovski is also widely respected for the benefits of the Ingredient Branding program. This very successful business service is now celebrating its second anniversary—that’s two years of making a difference to our brand partners’ businesses.

Swarovski Branding Program
End customers are willing to pay 44% more for products with the Crystals from Swarovski® Seal.*

If you have a consumer brand that exclusively uses Swarovski crystals in its finished products, then we offer you this special service. Besides giving your business a distinctively different identity, it tells your customers that your products belong to the glamorous world of luxury and sparkle.

How can the Swarovski Ingredient Branding program help your business? 

To signal the presence of original Crystals from Swarovski, Ingredient Branding partners receive an exclusive branding tool: the elegant Crystals from Swarovski® Seal.

Featuring a high-security hologram technology on silver foil and a sophisticated tracking system, its unique identification number can be easily verified online.

This is Swarovski’s guarantee that the products your customers are purchasing have the value and distinctive luxuriousness that sets you apart from your competitors.

Secondly, the Ingredient Branding Program gives Swarovski branding partners first-class merchandising support with a variety of really useful tools:  

  • Modular point-of-sale materials are designed to be adapted to suit your retail needs.These include visuals and customizable display units such as transparent Plexiglas® stands.
  • Swarovski’s highly effective communication platforms connect you to Swarovski’s jewelry and fashion lovers all over the world. The Swarovski for Professionals website, Crystals-from-Swarovski website, magazine, blog, and six social media channels were all set up to gain global attention for Swarovski branding partners.
  • Swarovski’s detailed marketing insights into the latest global trends are available only to its branding partners.


Swarovski merchandising support

It pays to be a Swarovski Branding partner

87% of women trust a product shown with the Crystals from Swarovski® Seal.*

Brands shine even more brightly when they are driven by the power of Swarovski’s Ingredient Branding program.

With 121 years of heritage, craftsmanship and artistry, from creative collaborations with Coco Chanel, Elsa Schiaparelli and Christian Dior through to today’s legendary designers and brands, the name Swarovski is recognized right across the planet.

Swarovski Branding Program


Our crystals have walked the world’s most famous runways — think Paris Haute Couture, Fashion Weeks in all the major capital cities, and the Victoria’s Secret show. Red carpet events blaze with our crystals.

They’ve lit up the movies such as Black Swan, Romeo & Juliet, Cinderella, Skyfall. They’ve shimmered in ballets, operas, musicals and world tours — including Beyoncé and Madonna. They’ve also sparkled in creative collaborations with top designers and brands: Jimmy Choo, Jean Paul Gaultier, Maison Martin Margiela, Mary Katrantzou, Anton Heunis, and Christopher Kane are just a few of a many great names.

Media collaborations that have entertained magazine readers internationally include campaigns and editorials in Vogue, Elle, Glamour, Oprah, W and others.

The Ingredient Branding program is designed to help Swarovski partners share this success.

Become an Ingredient Branding partner and you’ll see the positive effect on your business. Simply fill out the online application form.

If you have any further questions, please get in touch with us here.

* Study with 3,200 consumers (25–55yrs, female) in Germany, Italy, China and USA (May 2014); includes jewelry, apparel, digital and leather accessory products.