September 28, 2015
Introducing Swarovski`s 12 Golden Rules for Proper Usage
Protecting a brand always starts with establishing protocols that govern how the brand’s assets can be used. So we’re pleased to have compiled a revised set of clear guidelines governing how to communicate the Swarovski trademark, logo and language correctly. This information is aimed at customers and consumers worldwide who purchase Swarovski-branded crystals directly from Swarovski itself or via our international distribution network; resell Swarovski crystals; or sell products made with Swarovski crystals. Customers will find these guidelines in the ‘12 Golden Rules of Proper Usage’: this is a specially created, step-by-step, user-friendly approach that explains how to ensure your compliance with our requirements.